Client work · Live
A mobile-first website rebuild for a specialty bottle shop in Big Bear Lake, connecting clearer positioning, practical customer actions, analytics, and launch support.
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The challenge
The original site no longer reflected the business clearly or served customers well on mobile. Essential actions such as finding the store, calling, exploring its character, and understanding what made it distinct needed a more focused experience.
The product decision
The owners considered selling branded merchandise online. Instead of immediately building a storefront, the project prioritized a strong customer journey and analytics first, creating evidence that can guide whether ecommerce deserves future investment.
Connected delivery
Reframed the site around what customers need to know and do before visiting the shop.
Created a responsive static experience with focused calls to action and maintainable implementation.
Added GA4 event tracking for meaningful interactions so future decisions can use real behavior.
The previous site had accumulated layout and mobile usability limitations.
The rebuilt site presents a clearer story and more direct customer actions.
Outcome
The new website is live, mobile-first, and instrumented for learning. It gives customers a clearer path to the shop while giving the owners a foundation that can evolve as evidence supports new investment.
What it demonstrates
The work was not just a visual refresh. It connected business priorities, customer needs, implementation, QA, measurement, and launch into one disciplined delivery process.
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